How to offer custom discounts to your customers on Shopify
As an e-commerce store owner, you might have tried various strategies to get more customers to purchase from your store. Creating and offering lucrative deals and discounts is one of the most common ideas that store owners implement but with every other store doing it, customers have become habitual of seeing those discounts.
To overcome this discount fatigue, store owners are moving towards offering a personalised experience to their customers and they are doing this by creating custom discounts for different customers.
In the article below, we will see what are these custom discounts, when should you be offering them, and the steps to follow to create custom discounts on your Shopify store. So let’s get started.
What are custom discounts on Shopify?
When you create discounts that vary for customers based on factors like their purchase volume, customer tags, their login status, and other similar factors, that means you are offering custom discounts. Offering custom discounts allows you to cater to different segments of your customer base more effectively. For example, you can provide bulk purchase discounts to customers to encourage larger orders and increase your average order value.
Custom discounts can be of several types, such as percentage discounts, tiered pricing, fixed price offs, etc. You should focus on creating these discounts based on the specific behaviours and needs of your customers. By doing so, you create a personalised shopping experience that incentivises purchases and builds stronger customer relationships.
Also, today if you are running an e-commerce business on Shopify, creating custom discounts is super easy with the availability of many powerful Shopify discount apps. These apps can help you create custom discounts in your Shopify store in minutes without the need for manual coding.
When should you offer custom discounts on your Shopify store?
Now let us look at the specific scenarios where creating custom discounts can be particularly beneficial.
- Wholesale/B2B sales - When dealing with wholesale or B2B customers, offering custom discounts becomes super important. These customers generally buy in large/bulk quantities from your store and expect the pricing to be custom as per their buying patterns. Moreover, offering volume-based discounts to your wholesale customers can encourage them to buy more in order to avail discounts. This strategy can help you increase your store’s sales massively.
- During special occasions or holidays - Custom discounts can be a great way to engage your customers on certain special festivals or occasions. It could be one of your customer’s birthdays, a festive season, or your store's anniversary, offering personalized can help you build a relationship with your customers and can in turn increase sales.
- Reward frequent customers - Offering exclusive discounts to repeat customers can help you build a sense of relatability with your store. This also encourages them to come back often to your store and also fosters brand loyalty.
- Launching New Products - When introducing new products, custom discounts on those products can help you generate interest and drive initial sales. Offering a limited-time discount on new arrivals can create a sense of urgency and push customers to complete the purchase during that session itself
Steps to offer custom discounts to your customers on your Shopify store
Let us now look at the quick steps you can take to create and offer custom discounts on your Shopify store.
1. Log in to your Shopify store with your admin credentials.
2. Now search for ‘Wholesale Pricing Discount’ in the search bar and click on ‘Apps’. The same is depicted in the below screenshot.
3. Once you see the search results select the Wholesale Pricing Discount B2B app and install it in your Shopify store.
4. All set! You are now ready to create custom discounts on your Shopify store for different customers.
Conclusion
Offering custom discounts on your Shopify store is a powerful way to provide a personalized shopping experience for your customers, drive sales, and build brand loyalty at the same time.
By leveraging the powerful Shopify discount apps like the Wholesale Pricing Discount app, you can easily create discounts tailored to the needs and behaviours of your diverse customer base. Implementing custom discounts in your stores will enhance the shopping experience specifically of your wholesale/B2B customers and bulk buyers.
Remember, the key to successful custom discount strategies lies in understanding your customers and their purchasing patterns. By offering thoughtful and timely discounts, you can make your customers feel valued and encourage them to keep coming back.
Frequently Asked Questions
You can offer various types of custom discounts, such as percentage discounts, fixed-amount discounts, free shipping offers, and volume-based discounts depending on various customer segments.
Yes, you can create discounts for specific customer groups based on factors like purchase volume, customer tags, and login status using apps like the Wholesale Pricing Discount.
Custom discounts like volume-based discounts can incentivize customers to buy more to be eligible for higher discounts and this increases your average order value.
Yes, when creating custom discounts, you can set start and end dates to ensure the discounts are available only for a specified period.
Depending on the settings in your Shopify store and the discount app you use, you can allow or restrict the combination of custom discounts with other ongoing promotions.
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