Can You Sell Wholesale and Retail on the Same Shopify Store?

Quick Answer:

Yes, you can run both wholesale (B2B) and retail (B2C) operations from a single Shopify store. Using Shopify’s built-in customer tags and wholesale apps like Wholesale Pricing Discount B2B, Wholesale Lock Manager: B2B, and WSH Order Form & ReOrder, you can offer differentiated pricing, access, and experiences for each customer group—all from one unified dashboard.

Operating two stores creates duplicate work, siloed data, and higher costs. A unified store gives you:

• Manage one product catalog
  
  

• Centralize inventory and fulfillment
  
  

• Automate order rules and workflows

• Save on Shopify subscriptions
  
  

• Eliminate redundant app stacks
  
  

• Cut admin time by 40–60%

• Personalized pricing and content
  
  

• Consistent brand presence
  
  

• Easier reordering for B2B clients

In Shopify admin:

• Add tags like wholesale, b2b-tier-1, net-30, distributor-uk, b2b-ny
  These control pricing, visibility, and order rules.

Use Wholesale Pricing Discount B2B to:

• Assign different prices per customer group
  
  

• Add volume discounts and MOQ rules
  
  

• Offer Net 30/60 payment terms
  
  

• Control pricing by geo-tags or customer tier

Example (USD):

• Retail price: $25
  
  

• Tier 1 Wholesale: $18
  
  

• Tier 2 Wholesale (UK): £14.99
  
  

• Net 30 for US-based customers only

Use Wholesale Lock Manager to:

• Lock access to products, prices, or collections so that only B2B or B2C customers can access 
  
  

• Show “Login to view pricing” for B2B-only content
  
  

• Gate pricing by tags like b2b-usa or wholesale-uk

Use WSH Order Form & ReOrder to:

• Let B2B buyers order 20+ SKUs in one screen

• Auto-fill past orders for one-click reordering

• Show SKUs, quantity, inventory—all mobile-optimized

Brand: Global Kitchenware Company
Markets: Sells to both DTC customers in the US and wholesalers in the UK

• Retail Buyer (US):

  • Shops like normal

  • Buys 2–3 items at $25 each

  • Uses credit card or Shop Pay
    
    

• Wholesale Buyer (UK) (tagged b2b-uk, net-30):

  • Logs in to see £15/unit price

  • Must order a minimum of £300

  • Access to 20kg cartons not shown to retail shoppers

  • Net 30 terms with invoice billing

📈 Result: 5× growth in wholesale revenue, while maintaining DTC business—all from one Shopify store.

• Can I display different prices to different customer segments?
  
  Yes. Apps like Wholesale Pricing Discount B2B enable tag-based pricing rules, showing retail customers standard prices while wholesale customers see their discounted rates automatically.
  
  

• How do I hide wholesale products from retail customers?
  
  Use Wholesale Lock Manager to gate product access based on customer tags. Wholesale-only products remain invisible to untagged visitors, maintaining a clean retail experience.
  
  

• Can both customer types use the same Shopify checkout?
  Yes. Pricing and order rules are applied before checkout, ensuring both B2B and B2C customers use Shopify's native checkout process seamlessly.
  
  

• What about manual B2B account approval?
  Create a wholesale application form, then manually tag approved customers or automate the process using Shopify Flow for scalable account management.

• How do I handle international B2B customers?
  Use geographic tags (e.g., b2b-uk, b2b-india) to apply region-specific pricing, tax handling, and payment terms automatically.

Selling both wholesale and retail from one Shopify store is a smart, scalable, and entirely achievable strategy. By strategically combining Shopify's customer tagging feature with powerful apps like Wholesale Pricing Discount B2B, you can effortlessly:

• Set differentiated pricing and product access rules.

• Manage multiple customer types from a single, unified site.

• Significantly improve your operational efficiency and overall customer experience.

Start managing your wholesale and retail sales seamlessly today—eliminate the need for multiple stores or complex, disjointed integrations!

This comprehensive guide is proudly brought to you by Wholesale Pricing Discount B2B, the most intuitive and effective solution for managing advanced B2B pricing and discounts directly on your Shopify store.